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Infographics,
New Media and Media Consumption Habits in Nigeria
Abstract
Informational
graphics or visual representation of information and its blend with other new
media tools are now used by journalists and media houses all over the world to
support their work. With changing lifestyles in a world of information
overload, journalists and media houses are now inclined to process data and
information that make news quickly and easier using infographics which come to
consumers in a short, clear and virtually attractive manner. Additionally, with
charts, graphs, pictograms and other visual tools, consumers could be more
engaged and may be more likely to repeatedly get news from media sources that
use them in news reports. Using infographics and new media tools such as
YouTube, Twitter, and Facebook to report business, political and economic news
in quick and clear forms is now an established practice in developed media
systems such as in the West, but this has just begun to gain traction in the
Nigerian media space.
Against this
background, this study engages in a comparative analysis of the history,
importance,
and benefits of infographics, in general, and in the media, in particular in
Nigeria. It looks at the history of the Nigerian press, as well as the scale of
use of infographics and new media tools in communicating business stories in
the country by its journalists. It also measures the level of approval of this
new trend in the Nigerian journalism space.
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