THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF BUSINESS ORGANISATION (A STUDY OF GLOBACOM)
ATTENTION:
BEFORE YOU READ THE CHAPTER ONE
OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!
INFORMATION:
YOU CAN GET THE COMPLETE
PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL
INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS
PAGE. OR YOU CAN CALL: 08068231953, 08168759420
THE EFFECT
OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF BUSINESS ORGANISATION
(A STUDY OF GLOBACOM)
CHAPTER ONE
INTRODUCTION
1.1
Background To The Study
Academics
and practitioners have been striving to establish and agreed upon definitions
of the concept of corporate social responsibility for over 30 years. Davis
(1960) suggested that social responsibility refers to businesses’ “decisions
and actions taken for reasons at least partially beyond the firm’s direct
economic or technical interest.”
Eells and
Walton (1961) also argued that corporate social responsibility refers to the
“problems that arise when corporate enterprise casts its shadow on the social
scene, and the ethical principles that ought to govern the relationship between
the corporation and the society” (p.5).
In today’s
dynamic business environment, corporate organisations are faced with the needs
to impact positively on the host communities, by taking upon themselves certain
responsibilities in order to increase their societal and environment influence.
Organisations also included social and environmental concerns in business
operations rather than focusing on profit making only. Organisations have
developed a variety of strategies for dealing with this intersection of
societal needs, the natural environment, and corresponding business imperatives
with respect to how deeply and how well they are integrating social
responsibility approaches into both strategy and daily operations worldwide.
Many
organisations such as banks and some manufacturing companies in Nigeria are
driven by the need to make more and more profits and that is the sole aim of
every business. In a bid to meet this target, some companies do not adequately
respond to the needs of host communities, employees’ welfare (cheap labour
often preferred), environmental protection and community development. Research
has shown that corporate social responsibility can increase profitability,
sustainability, integrity and reputation of any business that includes it in
its policy.
Nkanga
(2007) posited that corporate social responsibility involves the commitment
shown by companies to contribute to the economic development of a local community
and the society at large. The adoption of corporate social responsibility
policy should not be driven or motivated by increased profit. Rather, giving
back to the society that gave to the business first should be the motivating
factor. It is a common practice by Nigerian organisations to put as one of
their mission statements the provision of corporate social responsibility. The
organisations must have realised that stating corporate social responsibility
as one of their mission statements hold special appeal to the stakeholders.
Hence, there is an increasing awareness and recognition accorded corporate
social responsibility by corporations.
Some critics
according to Carpenter, et al. (2010) have argued that corporate social
responsibility as implemented by some organisations is mere facade. It is
widely believed by many that corporate social responsibility efforts are mere
campaigns by organisations to promote corporate brands. Many Nigerians are
ignorant of corporate social responsibility; hence, whenever an organisation
does something ‘supposedly big’ for the society, such a company and its
management are eulogized for being caring and philanthropic.Manufacturing
companies in Nigeria are expected to manage the impacts of their operations by
adopting corporate social responsibility (corporate social responsibility)
programme. Onwuegbuchi (2009) in his studies on corporate social responsibility
among manufacturing firms reported that most manufacturing companies in Nigeria
embarked on corporate social responsibility programme for the purpose
philanthropic gesture and for government and public appraisal. He further
stated that some manufacturing companies applied environmental and labour
standards that suit them to satisfy basic requirements of the laws of the
country.
The Nigerian
government should ensure that manufacturing companies’ corporate social
responsibility policy entails self-regulation, adherence to rules and
regulations, ethical standards, environmental responsibility and
sustainability, consumers’ satisfaction, employee welfare, communities and
stakeholders benefits.
The problems
of the environment in which an organisation operates cannot be ignored.
Therefore, there is a need to examine the problems and prospects of corporate
social responsibility in Nigeria. In its stronger form, the concept of
Corporate Social Responsibility (corporate social responsibility) asserts that
corporations have an obligation to consider the interests of customers,
employees, shareholders, communities, as well as the ecological ”footprint” in
all aspects of their operations.
1.2
Statement Of The Problem
Despite the
huge attention recently given to corporate social responsibility (CSR) in
Nigeria, an area of concern still remain organisations in the telecommunication
sector. Most telecommunication organisations still do not see any reason for
corporate social responsibility policy acceptability. Companies that
reluctantly accepted and adopted the corporate social responsibility policy, do
so for profit-making purpose.
Another
lacking area on corporate social responsibility is that most of the studies on
corporate social responsibility were conducted on nations with developed
economies and their findings were found out not to be applicable to some
developing nation’s economy like the Nigeria. Therefore, this study will
examine the problems and prospects of corporate social responsibilities in
Nigeria using the telecommunication industry case study Globacom. It is ironic
that these organisations take resources from the external environment and it is
only natural to give back what has been exploited. Unfortunately, this anomaly
is a norm in this part of the globe and this cankerworm can only be ameliorated
through research thesis such as this, publication, media publicity, campaigns
and awareness emphasising the importance of corporate social responsibility in
our society.
1.3
Objectives Of The Study
The broad
objective of this study is to examine the problems and prospects of corporate
social responsibility in the Nigerian telecommunication industry. Specifically,
the study is designed to:
1.
Investigate how corporate social responsibility (corporate social
responsibility) influences organisational reputation in the Nigerian
telecommunication industry.
2.
Cross-examine the difference between level of perceived customers’ patronage
and brand loyalty among companies that practices corporate social
responsibility and organisations that do not practice corporate social
responsibility in the Nigerian telecommunication industry.
3. Analyse
how corporate social responsibility adoption influences organisational
performance and profitability.
4. Assess
the economic, social and environmental factors influencing corporate social
responsibility (corporate social responsibility) adoption among
telecommunication companies in Nigeria.
1.4 Research
Questions
The
telecommunication industry plays a significant role in the growth and
development of the Nigerian economy, and corporate social responsibility ought
to be a voluntary act by the telecommunication companies. It should not have to
be forced on organisations by the law, government, and civil rights groups or
by the communities. Social responsibility should be a deliberate inclusion of
public interest into corporate decision-making and the honouring of a triple
bottom line of people and profit making.
In this
project there are four specific research questions coined after the statement
of the problem and they are listed below.
1. Are there
differences between level of perceived customers’ patronage and loyalty among
companies that practices corporate social responsibility and those that do not
practice corporate social responsibility in the Nigerian telecommunicating
industry?
2. What
extent would corporate social responsibility adoption influence organisational
performance and profitability?
3. Whatare
the economic, social and environmental factors responsible for the poor
performance of corporate social responsibility (corporate social
responsibility) adoption among telecommunicating companies in Nigeria?
1.5 Research
Hypotheses
To provide
empirical answers to the research questions above, the following research
hypothesis were developed. They are as stated below;
Hypothesis I
H0:
Corporate social responsibility (corporate social responsibility) does not
influence organisational reputation in the Nigerian telecommunication industry.
H1: Corporate
social responsibility (corporate social responsibility) influences
organisational reputation in the Nigerian telecommunication industry.
Hypothesis
II
H0: There is
no significant difference between level of perceived customers’ patronage and
loyalty among companies that practices corporate social responsibility and
those that doesn’t in the Nigerian telecommunication industry.
H1: There is
a significant difference between level of perceived customers’ patronage and
loyalty among companies that practices corporate social responsibility and
those that doesn’t in the Nigerian telecommunication industry.
Hypothesis
III
H0:
Corporate social responsibility adoption does not influence organisational
performance and profitability.
H1:
Corporate social responsibility adoption influences organisational performance
and profitability.
Hypothesis
IV
H0:
Economical, social and environmental factors do not influence the performance
of corporate social responsibility.
H1:
Economical, social and environmental factors influence the performance of
corporate social responsibility.
1.6 Research
Methods
This study
adopts descriptive survey method. Therefore, a cross-sectional research design
is used to design the methodology. The premise for this research method is
because data are collected from the population for intensive study and
analysis.
More often
than not, the research cannot possibly study all subjects or items in the
population. Hence, a selective random sample from or a subset of, the
population was taken.
The reasons
for random sampling are;
• Among the
elements (telecommunicating companies in Lagos state) that make up the
population of study there are similarities and therefore a study of few of
these elements will give the researcher sufficient knowledge of what is
obtainable in the entire population study.
• It is
cheaper to engage in the random study
• It allowed
for quicker results and more thorough research conduct.
• It is
practically impossible to consider all elements in this research considering
the limited time frame.
The target
population for this study arethe telecommunicating companies in Lagos State,
but due to large number of telecommunicating companies located in the State,
The selected organisations that will be considered for this study is Globacom.
Primary data will be gathered through questionnaire administered among randomly
selected employees of the selected companies. The data will be analysed using
frequency and percentage tables and a descriptive analysis will be carried out
using a software package for statistical analysis tool.
1.7 Scope
And Limitation Of The Study
The focus of
this research would encompass the problems and problems of corporate social
responsibility and its impacts. The impacts of social services by corporation
shall be examined in relations to financial performance, employee commitment,
and community development. The study shall focus on the Nigerian
telecommunication industry case study of Globacom. The perceptions of some key
players of the industry shall be sought for the purpose of this research work.
Due to
limited time of the study and the choice of using questionnaire method, this
research does not include an extensive benchmark of corporate social
responsibility practices in the Nigerian telecommunication industry, but is
restricted to a few organisations situated in Lagos, Nigeria. Though the study
uses vital insider information from these organisations, confidentiality of
names, data, facts and figures were treated with utmost secrecy and with a
caveat.
The
reliability and validity of the data can also be verified and contested, but of
course that will not be necessary.
1.8
Significance Of The Study
The
importance of this project is not just to analyse the practice of corporate
social responsibility but to understand the current practice, the level of
understanding of corporate social responsibility by telecommunication
organisations in Lagos state in relation to how it should be. It will explain
how corporate social responsibilities affect the performance of these firms.
The research
would also help to explore the impact of corporate social responsibility on
employees’ commitment to the organisation. What part does the employee play in
corporate social responsibility? Can he influence the decision making process?
What is their level of understanding of the concept?
1.9
Organisation Of The Study
Chapter one
of the study provides background of the study, stating the problem of the study
and the research questions and hypotheses to be tested in the study. It also
highlights the significance of the study and scope of the study.
Chapter two
reviews related literature on problems and prospects of corporate social
responsibility of Nigerian telecommunication industry. It looks at different
authors’ definitions of corporate social responsibility and its activities
affects organizations’ reputation, customers’ patronage and brand loyalty.
Chapter two examines corporate social responsibility adoption influences
organisational performance and profitability. How economic, social and
environmental factors are responsible for the poor performance of corporate
social responsibility (corporate social responsibility) adoption will also be
extensively reviewed.
Chapter
three discussed the research methods to be used in designing the study which
will include research design, population, sample size and sampling technique,
data collection and data analysis methods.
Chapter four
presents the data gathered in frequency and percentage tables. The data will
also be analysed and research hypotheses will be tested with chi-square
statistical test.
Chapter five
summarises the outcome of the study, draw conclusions based on the findings of
the study and make necessary recommendations.
1.10
Definition Of Terms
Commitment:
Commitment as defined in this study means when an employee pledges his loyalty
to an organisation. It is an application, dedication or pledge to an engagement
or obligation that restricts freedom of action.
Community:
Community as used in this study means a group of people who live in an area
where an organisation operates. They are a group of people having a religion,
race, profession, or other particular characteristic in common.
Social
Responsibility: Social responsibility as described in this study is a
demonstration of certain responsible behaviour on the part of public and the
private (government and business) sectors toward society and the environment.
Performance:
Performance is the manner in which an organisation functions, operates, or
behaves in the society.
Stakeholder:
This study describes a stakeholder as a person or group with a direct interest,
involvement, or investment in a business organisation e.g. the employees,
stockholders, and customers of a business organisation.
Hypothesis:A
hypothesis is a tentative statement about relationships that exist between two
or among many variables. It is a conjectural statement about relationships and
need to be tested and subsequently accepted or rejected.
Theories and
laws: A hypothesis, if it is true, state a law. Therefore, the hypothesis is a
law like statement. Law is defined as a statement of invariant relationship
among observable or measurable properties.
HOW TO GET THE FULL PROJECT
WORK
PLEASE, print the following
instructions and information if you will like to order/buy our complete written
material(s).
HOW TO RECEIVE PROJECT
MATERIAL(S)
After paying the appropriate
amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1)
Your project topics
(2)
Email Address
(3)
Payment Name
(4)
Teller Number
We
will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 0046579864
Bank:
GTBank.
OR
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 2023350498
Bank:
UBA.
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420
AFFILIATE
Comments
Post a Comment