THE IMPACT OF STRATEGIC PLANNING TO THE DEVELOPMENT OF SMALL SCALE AS A MEANS OF REDUCING UNEMPLOYMENT
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THE IMPACT
OF STRATEGIC PLANNING TO THE DEVELOPMENT OF SMALL SCALE AS A MEANS OF REDUCING
UNEMPLOYMENT
ABSTRACT
This
research project examines the impact of strategic planning to the development
of small scale as a means of reducing unemployment. Survey design was adopted
with simple random sampling methods as means of selection.
Primary
source of data collection was adopted with the use of a well structured
questionnaire. One hundred questionnaires were distributed to small scale
business owners in lagos.
Data
gathered were presented in table in percentile. Hypotheses formulated were
tested with Chi-Square analysis. The test resulted into rejecting the null
hypotheses and accepting the alternate hypotheses.
Conclusions
were made that Small-scale business owners have significant business strategies
to differentiate themselves from competition, Small-scale business owners have
significant competitive priorities to outperform competitors and small-scale
business owners significantly undertake market analysis to determine the need
of customers.
TABLE OF
CONTENT
CHAPTER ONE:
INTRODUCTION
1.1 BACKGROUND OF STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 PURPOSE OF THE STUDY
1.4 RESEARCH QUESTIONS
1.5 STATEMENT OF HYPOTHESIS
1.6 SIGNIFICANCE OF THE STUDY
1.7 SCOPE OF THE STUDY
1.8 DEFINITION OF TERMS
CHAPTER TWO:
LITERATURE REVIEW
2.1 INTRODUCTION
2.2 STRATEGIC PLANNING
2.3 SMALL-SCALE BUSINESS
2.4 BUSINESS STRATEGY OF SMALL-SCALE
ENTERPRENEURS
2.5 CORE COMPETENCE OF SMALL-SCALE
ENTERPRENEURS
2.6 MARKET ANALYSIS IN SMALL-SCALE
BUSINESS
2.7 SUMMARY
CHAPTER
THREE: RESEARCH METHODOLOGY
3.1 INTRODUCTION
3.2 RESEARCH DESIGN
3.3 SAMPLE DESIGN
3.4 METHOD OF DATA COLLECTION
3.5 VALIDITY AND RELIABILITY OF THE
INSTRUMENT
3.6 OPERATIONALIZATION AND MEASURMENT
PROCEDURE
3.7 METHOD OF DATA ANALYSIS
CHAPTER
FOUR: DATA PRESENTATION ANALYSIS
4.1 INTRODUCTION
4.2 RESPONSE RATE
4.3 CLASSIFICATION OF RESPONDENTS
(BUSINESS)
4.4 ORDER OF DATA PRESENTATION AND
ANALYSIS
4.5 BUSINESS STRATEGY
4.6 ADAPTATION OF ENVIRONMENT
TURBULENT
4.7 COMPETITIVE PRIORITIES
4.8 MARKET ANALYSIS
4.9 SUMMARY OF FINDINGS
CHAPTER
FIVE: DISCUSSION, CONCLUSION AND RECOMMENDATION
5.1 INTRODUCTION
5.2 DISCUSSION OF FINDINGS
5.3 CONCLUSION
5.4 RECOMMENDATION
5.5 SUGGESTION FOR FURTHER RESEARCH
REFERENCES
APPENDIX
LIST OF
TABLES
3.1 DISTRIBUTION OF SUBJECTS IN
SAMPLE
3.2 SPECIFICATION OF QUESTIONNAIRE
ITEMS PER CATEGORY OF ISSUES INVESTIGATED
4.1 RESPONSE RATE OF QUESTIONNAIRE
CIRCULATED
4.2 BUSINESS SURVEYED
4.3 EXPANSIONS AND DEVELOPMENT AS
GROWTH OBJECTIVES OF SMALL SCALE BUSINESS
4.4 BUSINESS STRATEGY OF SMALL-SCALE
BUSINESSES
4.5 MEASURE OF SUCCESS IN SMALL-SCALE
BUSINESS
4.6 MEASURE OF ADAPTATION TO
ENVIRONMENTAL TURBULENT BY SMALL-SCALE
4.7 COMPETITVE PRIORITIES OF
SMALL-SCALE BUSINESS
4.8 SOURCE OF VIABLE SMALL-SCALE
BUSINESS
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